About
About
I’m Evelien—a strategist and behavioural designer who helps leaders and teams move from uncertainty to high-impact performance. My work focuses on turning complexity into clarity, designing leadership that’s human-centred and results-driven.
Over the last decade, I’ve worked across Europe, the Americas and Africa with global brands like Intel, FedEx, and General Motors, as well as South African leaders like Woolworths, Standard Bank. At Yoco—where I I built the Customer Insights & Experience function from the ground up—I contributed to scaling the customer base from 40,000 to 300,000 by embedding human-centred strategies and behavioural design.
I’ve also coached South Africa’s next generation—leading UCT’s Rowing Club to historic back-to-back Boat Race wins, breaking a 13-year winning streak held by the club coached by South Africa’s National U23 Head Coach and ending a 22-year losing streak by UCT. That same year, I coached for South Africa at the World University Championships in Rotterdam and became the first woman ever named UCT Sports Coach of the Year.
Right now, I work with organisations ready to future-proof their leadership. With Gen Z set to make up 31% of the global workforce by 2035—and South Africa’s Born Frees redefining cultural and generational expectations—leaders need new tools. That’s where I come in.
Tired of quick fixes and surface-level solutions? My Executive & Leadership Coaching helps you get to the root of what’s holding your team back—so you can lead with clarity, build real momentum, and create a culture that performs without the burnout.
Services
Services
1. Corporate Speaking Engagements
Energising keynotes that spark change. I speak on behavioural design, human-centred leadership, and high-performance cultures—grounded in science, delivered with clarity, and designed to shift thinking.
Ideal for: Leadership offsites, executive forums, transformation summits
Keywords: Leadership keynote speaker, behavioural strategy, organisational culture
2. Executive & Leadership Coaching
Targeted coaching for leaders navigating change, complexity, or growth. We refine your leadership style, build resilience, and align action with purpose—so you lead with confidence and clarity.
Ideal for: Executives, founders, emerging leaders
Keywords: Executive coaching, leadership development, performance coaching
3. High-Performance Team Programmes
A focused 6-week workshop series designed to strengthen trust, sharpen self-awareness, and embed behavioural strategies that drive sustainable performance and culture shifts.
Ideal for: Scaling teams, leadership groups, culture transformation
Keywords: High-performance teams, behavioural design workshops, team coaching
Mission
Mission
Leadership today is operating in uncharted territory—rising generational complexity, economic pressure, and rapid change are reshaping how teams work and perform.
Gen Z is already 27% of the global workforce and they’re not just digital-first—they’re mindset-first. They demand purpose, inclusion, and clarity. At the same time, 75% of disengaged employees blame poor management relationships and lack of feedback. And over 60% of the global workforce reports feeling disengaged.
This isn’t just an HR issue—it’s a business one. Engaged teams are 21% more profitable. Companies with a strong sense of purpose see 8% lower turnover, 2x the productivity, and are over 3x more likely to lead successful transformation initiatives. Organisations that fully embrace human-centred leadership report 96% sustained performance improvements.
My approach blends behavioural strategy, executive coaching, and practical team development to help leaders build cultures where people perform—and stay. It’s evidence-based, people-first, and tailored for real-world complexity.
If you’re ready to stop firefighting culture problems and start designing for performance, we should talk.
References
References
